Journalist editors, publishers and bloggers offer need quotes, expert opinions or interviews for stories they are writing and post to Twitter for help.
They use twitter for 4 top reasoNS
1 They find story ideas.
Journalists are always on the lookout for new stories and so Twitter is one of the easiest ways to secure a fresh article. If you are regularly blogging and tweeting about how you’re helping your community and what’s new within your industry this could be a great way for you to get your story published.
2 No time
Most journalists are tight on deadlines are therefore tight on time, so they use Twitter as a great way of finding breaking stories, finding sources, getting answers to their questions and coming up a story ideas. They will post a short media request for their community to see and if you are connected to them you get first chance to reply
3 Follow newsworthy people and organisations
Journalist like to see what’s going on in their field so they follow people in the know, they will keep an eye on what’s going on in their industry, market changes and anything new that they can report on. If you’re regularly tweeting with industry news, your expert comments, Journalists will be able to connect with you for your help with future articles, stories and expert comments. Make sure you follow the right journalist and that they follow you back and soon you will be known as one of the leaders within your industry.
4 Help with breaking news stories
When there is a breaking news story they want to be able to have connections with those that can reply quickly to either comment or offer an expert opinion. If you are connected to the right journalist that is right for your audience this is a great chance for you to secure publicity be seen as the go to person.
So remember to think like a Journalist
If you are looking to secure free PR via Twitter to engage journalists, it might be worth it to think like one. By understanding the journalist’s mindset, you gain a better idea of how and why they are using social media. If you can fit your pitches into that, you can get the media on your side.
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