Take The 6 Week Publicity Challenge

Get Started ONLY £249

Are you looking to raise your profile, build credibility and secure new customers?

It's back, even bigger and better. PLUS you can start your 6 week challenge anytime in the next 6 months.

Take the 6 Week Publicity Challenge AND get access to BlueBoo PR Academy and you will learn all the steps you need to know to get started with your PR, perfect if you are a beginner to PR or looking for a refresher.

ALL this for only £249 + VAT

 

ALSO...

When you enrol today in The 6 Week Publicity Challenge not only do you get access to BlueBoo PR Academy, the offer also comes with a 100% Satisfaction Money Back Guarantee PLUS you can get started anytime in the next 6 months.

What's Included:

  • 6 Weeks PR Training Videos:

    Once you activate your challenge, each week we will send you PR training video covering everything you need to know to get PR ready.

    Week 1: Defining your Goals and Audience
    Week 2 : Understanding Journalists, Finding your Story and Headlines!
    Week 3 : Developing your Key Messages
    Week 4 : Putting together your Press Release
    Week 5 : Positioning yourself as The Expert
    Week 6 : Media Training

  • Acess to BlueBoo Academy:

    * Understanding Traditional & Digital PR & The Job Of The Journalists
    * Press Release Template, Guidelines and Examples
    *
    List of UK National & Celebration Days (over 500)
    * How To Create Your Own National Day & Also Generate Tens Of Thousands Of Pounds To Your Business
    *
    How To Launch Your Own National Day
    *
    47 Amazing Publicity Ideas
    *
    Headline Generator
    * Introductory Email To Journalists That Generates PR Success

  • Media Training Interviews On:

    * BBC Radio Producer Shares:  The Do’s & Dont’s Of Getting On Radio
    * ITV Programme Commissioner: How To Secure a TV Interview
    * Regional Newspaper Editor: How To Approach Journalists For Regional Coverage
      Plus More…

  • Top Ten Media Contacts

    We will find you YOUR top ten media contacts. So if you are looking for the Beauty Editor of the Huffington Post or the Business Editor of The Times we will search and find the exact contact for you.

    Just one successful article could transform your business.

  • Bonus 1 Press Release Distribution

    Once you complete The 6 Week Publicity Challenge , we will distribute your press release to up to 2000 targeted media contacts.

  • Bonus 2 : 60 Days Of PR Leads From Journalists

    Get access to daily PR leads from Journalists looking for help that day with articles, stories and expert comments.

Get Started ONLY £249

"How To Get Massive, Instant, High Impact Promotion For Your Business - For FREE!


Hi, I’m Rachael Taplin

If you’re a entrepreneur, or SME business owner,

I have some important news for you. What’s more, this could without doubt, be one of the most important messages you ever read.

You see, through years of running my own businesses, I’ve become an expert in promoting myself and the value my businesses offer, by creating high impact Press Release campaigns.

In fact, I’ve attracted large numbers of new clients and generated masses of previously untapped profit for myself and my clients for FREE. And now I’d like to show you how you can do exactly the same.

Here’s the problem...

Over the years, I’ve noticed most businesses find it tremendously hard to stand out from the crowd and attract high volumes of great clients, to fuel increased profits.

You see, most small and medium size businesses struggle with

  • Insufficient supply of high quality prospects
  • Low volumes of new clients
  • Erratic cash flow
  • High marketing costs
  • Ineffective marketing strategies
  • Inconsistent marketing returns

Also, many businesses find it hard to run an effective PR campaign, because

  • They can’t afford the agency fees
  • They have no journalist contacts
  • They don’t have a successful, proven PR creation blueprint to follow
  • They find it impossible to come up with interesting stories and angles which will get published

Does that sound like your business?

Here’s what I discovered...

In my early days in business I quickly realised to attract more prospects, get great clients and secure premium fees, I had to really stand out from the crowd. The problem was, I had very little idea how to do it.

Back then, I’d created a magazine and website called ‘Mums in Control’. This was the first ever magazine dedicated to working mums. Our aim was to help working mums achieve a great work-life balance.

From day one, I knew I was going to franchise my business model, with franchisees printing local editions around the UK, distributed free of charge to schools, nurseries, businesses, community centres, in fact anywhere you would find working mums.

In each edition we’d interview inspirational celebrities (each, of course, was a working mum), such as Lorraine Kelly, Sarah Beeny, Danni Minogue, and Melinda Messenger. At the magazine's peak, we had a print run of 250,000 copies per issue, so we were larger than some of the national parenting titles.

Mums in Control was going really going well and I wanted to explore PR to help raise the credibility of the magazine and indeed to raise my own personal profile.

The truth is…

Back then, I believed PR was something you had to have an agent for and certainly wasn’t something I could do myself. I was recommended to a PR agency in London and agreed to pay their fee of £1,500 a month.  They made no promises of results I’d get and media coverage they could secure.

'It’s all about the contacts', they told me!

To be fair, in the six months I used them, they did come good, and actually secured me a TV interview with Lorraine Kelly on GMTV (now GMB), plus a small feature in Essentials magazine.

Then one day...

I discovered the secret of how agencies get all their contacts! This literally transformed my perception of PR in an instant – THE light bulb moment.

 

Here’s what happened...

One day the PR agency emailed me to see if I’d like to be interviewed by the Daily Mail. They were running a feature on franchising and wanted to speak to a franchise expert.

When I took a look at their email, the PR account manager had simply forwarded on the email the Daily Mail had sent to her. Guess what it showed me? It revealed exactly who wanted to interview me.

I instantly realised...

The PR agency was subscribing to a service which sends media requests from journalists to PR agencies every single day.  Journalists are constantly searching for help with stories or expert comments.

The truth is...

PR companies keep this a closely guarded secret, so business owners and entrepreneurs have to pay their £1,500 per month agency fees (rather than subscribing to a media request service and cutting out the middleman).

I also learned there are two ways you can secure media coverage,

  1. You can approach the media yourself
  2. You can get the media to come to you.

“I’m going to share with you how you can easily do both.”

So...

I decided to get off my backside and create my very own PR campaign, without the ‘help’ (or cost) of an agency, by going straight to the journalists who wanted my story. Guess what happened...

Within just 45 days I’d got

  • 70 radio interviews
  • Local and national press coverage
  • A torrent of great new clients, and...
  • £32,345 in my bank account – almost overnight!

Would that sort of PR result be useful for your business?

But, there’s another problem...

It’s not enough just to know which journalists want your stories and tips.

No...you need to know exactly how to present your content to make them instantly useable andappealing to the journalists and publications. Get this right and you’re virtually guaranteed to get published!

That’s why...

I’ve created The PR Academy & 6 Week Publicity Challenge.

The PR Academy is an online PR training resource, which gives your business the precise step-by-step formula to

  • Craft your own HIGH IMPACT Press Releases
  • Find the journalists who want your stories – now!

Here’s what you’ll find in the PR Academy:

  1. How to quickly get started creating your PR campaign – discover the 3 essential steps to guarantee your message gets published
  2. The PR Blueprint
    • How to easily secure massive media results every time
    • The 5 step PR success formula
    • Key survey questions – just cut and paste
    • Proven PR examples for you to follow
  3. The PR Tool Kit
    • Essential PR guidelines – make the journalist’s life easy and they’ll publish you every time
    • Step-by-step fool proof guide to writing great Press Releases, Biog sheets and Q&A reports
    • Exactly what to do when a journalist actually approaches you and requests content
    • Every possible distribution option outlined and explained
  4. Media Training
    • How to get featured on TV
    • How to get national press coverage
    • How to get national magazine exposure
    • Radio producer ‘top tips’
    • Radio presenter ‘top tips’
    • PR expert ‘insider secrets’
  5. 47 ‘off the shelf’ PR ideas Never again struggle to know what to put in your PR articles. I’ve brought together 47 tried and tested PR ideas, so you don’t have to think of a thing. Just pick an idea and follow the step-by-step PR toolkit.
  6. Headline Generator The secret to getting great attention is to open with a powerful headline. The problem is, most people find this one of the most difficult parts of the whole process. So, to easily get you round this annoying obstacle, I’ve included a fantastic headline generator tool, which will do all the hard work for you.

Here's a recap of what you will get...

  • 6 Weeks PR Training Videos:

    Once you activate your challenge, each week we will send you PR training video covering everything you need to know to get PR ready.

    Week 1: Defining your Goals and Audience
    Week 2 : Understanding Journalists, Finding your Story and Headlines!
    Week 3 : Developing your Key Messages
    Week 4 : Putting together your Press Release
    Week 5 : Positioning yourself as The Expert
    Week 6 : Media Training

  • Acess to BlueBoo Academy:

    * Understanding Traditional & Digital PR & The Job Of The Journalists
    * Press Release Template, Guidelines and Examples
    *
    List of UK National & Celebration Days (over 500)
    * How To Create Your Own National Day & Also Generate Tens Of Thousands Of Pounds To Your Business
    *
    How To Launch Your Own National Day
    *
    47 Amazing Publicity Ideas
    *
    Headline Generator
    * Introductory Email To Journalists That Generates PR Success

  • Media Training Interviews On:

    * BBC Radio Producer Shares:  The Do’s & Dont’s Of Getting On Radio
    * ITV Programme Commissioner: How To Secure a TV Interview
    * Regional Newspaper Editor: How To Approach Journalists For Regional Coverage
      Plus More…

  • Top Ten Media Contacts

    We will find you YOUR top ten media contacts. So if you are looking for the Beauty Editor of the Huffington Post or the Business Editor of The Times we will search and find the exact contact for you.

    Just one successful article could transform your business.

  • Bonus 1 Press Release Distribution

    Once you complete The 6 Week Publicity Challenge , we will distribute your press release to up to 2000 targeted media contacts.

  • Bonus 2 : 60 Days Of PR Leads From Journalists

    Get access to daily PR leads from Journalists looking for help that day with articles, stories and expert comments.

But that’s not all...

When you enrol today in The 6 Week Publicity Challenge not only do you get access to BlueBoo PR Academy, the offer also comes with a 100% Satisfaction Money Back Guarantee PLUS you can get started anytime in the next 6 months.

The guarantee is on offer for 6 months and is simple. Once you activate your 6 Week Publicity Challenge each week we will send you your pr training videos, you send back your homework each week which will include your press release and the media outlets you would like to target (ie national health editors, or regional media contacts in Birmingham across Radio, TV & Print etc). We then send out your press release and also gift you you top ten specific media contacts. If after all this has been actioned and sent out on your behalf and IF we do not generate any pr results for you and you do not feel 100

Get Started ONLY £249