If you subscribe for the BlueBoo PR Academy program or the 6 Week Publicity Programme (the PR Academy), these subscription terms and conditions (the PR Academy Terms) will apply to your use of the PR Academy in addition to the Terms of Use and the Privacy Policy.
In the event of any conflict, between these PR Academy Terms and any other terms on our Site, these terms will prevail in relation to the PR Academy only.
By subscribing to PR Academy, you agree to be bound by these PR Academy Terms.  However, these terms and conditions do not affect your statutory rights.

You should print a copy of these terms and conditions for future reference.


1.1 In these PR Academy Terms, references to blueboo, we or us are to blueboo Media Limited and references to a subscriber or you are to a person subscribing to the PR Academy program.

1.2 To subscribe for the PR Academy, which will allow you access to the resources on the PR Academy part of the website at (our Site), you should click ‘Register Now’ and complete and submit the payment form.  By clicking the ‘Register Now’ button and completing and submitting the payment form and you are making an offer to take out a subscription to PR Academy, which if accepted by blueboo in accordance with these terms, will result in a binding contract for the provision of the services that can be accessed by the PR Academy program.

1.3 A contract for the subscription to the PR Academy between you and us will be binding from when we confirm our acceptance of your subscription via a welcome email with your log in details (username and password).

1.4 Subscriptions to the PR Academy are only made available on a ‘per individual’ (rather than a ‘per organisation’) basis.

1.5 Please note that the PR Academy is only available business owners, sole traders and entrepreneurs in business.  The PR Academy program is not available to:

1.5.1 individuals who want to use the services provided as part of the PR Academy program in their personal capacity and not as part of a business; or

1.5.2 PR or marketing agencies, unless we have specifically approved this in advance.

1.6 To subscribe for the PR Academy you must be at least 18 years of age.

1.7 blueboo has the sole and absolute discretion in determining whether it will accept any subscription for the PR Academy.

1.8 blueboo reserves the right to ask you at any time for confirmation and/or evidence in writing that you fall within the categories of eligible users of the PR Academy as set out in paragraph 1.5 above.  Any breach of this condition can result in cancellation of your subscription to the PR Academy without further notice.

1.9 If you subscribe in error you must inform within 24 hours of you completing and submitting the payment form to subscribe for the program and you must not use the PR Academy during that time.  If any use can be traced to your account, no refund will be provided by us.

1.10 In subscribing you agree to us using and processing your personal information in accordance with our Privacy Policy for the purposes of providing the PR Academy online training and any related services to you.


2.1 Your credit or debit card will be charged for the annual/monthly subscription fee (plus VAT) as outlined on the payment form to give you access to the PR Academy.  Thereafter you will be billed annually/monthly in advance for the  subscription fee.  Invoices will be sent if requested by emailing  For further information on subscriptions and pricing, please see the details on our PR Academy page or contact blueboo direct.

2.2 Subscription to the PR Academy is either 1 on an annual rolling basis and fees are non-refundable if you cancel part way through your annual subscription period.  Your subscription for the PR Academy will be automatically renewed at the end of a year’s subscription of that period, unless you notify us in writing by email to at least 3 working days before your subscription is due to expire. 2 on a monthly basis payment monthly in advance. please allow up to 3 workings days should you wish to cancel.
 3 A one off fee.

2.3 Renewals will be made using the same payment method as you originally selected when you subscribed for the PR Academy, unless we have notified you otherwise in advance, the annual subscription fee will remain at the rate at which you originally subscribed.

2.4 Please allow 24 hours on a normal working day in the UK (ie a weekday which is not a bank or public holiday) after you have completed and submitted the payment form for your access details to be set up.

2.5 If you fail to make any annual/monthly subscription payment or any payment is refused, your access to the PR Academy may be suspended and you will still be liable to pay any outstanding fees. Suspension of your access to the PR Academy does not release you from your contractual obligations to blueboo.

2.6 We reserve the right to change our fees from time to time and any such change may affect your renewal rate but will we notify you if this is the case.


3.1 Log in details for the PR Academy provided to you are provided solely for your individual use.  You agree not to share your username and password with any employees of your business or temporary or freelance employees, employees of subsidiary or associated companies or any other third-party individuals.  Sharing of account access details is not permitted unless we have expressly authorised this.  We have the right to request your job title/description and business sector to ensure this subscription is for your sole use.

3.3 You must keep your account access details safe and confidential and should not reveal your username and password to anyone else.  If you use a shared computer, it is recommended that you do not save your account details in your internet browser.

3.4 blueboo reserves the right to change a subscriber’s username and/or password at any time by email sent to the subscriber at the email address used for that subscriber’s initial subscription to the PR Academy.

3.5 In some circumstances, we may allow you access to the PR Academy, as part of a reduced price trial, after the trial has ended you will automatically be charged thereafter at the then current standard annual subscription fee as set out on the PR Academy page on our Site or as notified by us to you when we made our offer to you, unless you cancel your subscription as set out in paragraph 5 of these PR Academy Terms below.


4.1 Payment of the subscription fee for the PR Academy grants you the right to use the resources and related information made available as part of the PR Academy for your use as part of your own business.

4.2 You agree that you will use the PR Academy information and resources for to help you increase your media exposure in your business and you will not use the PR Academy information or resources for any other purpose including to provide PR or media training resources to others, except with our prior written consent.

4.3 Resources and information provided as part of the PR Academy are to be treated as by you as proprietary to us and are not to be made publicly available or published by or on your behalf.  You must not share information or resources from the PR Academy with any other person (with or without charge).

4.4 This restriction on use of PR Academy and resources made available as part of the program, also precludes you passing information to your employees, contractors or freelancers of your own business or of any subsidiary or associated company or any third parties, except with our written consent.

4.5 Any breach of this paragraph 4 can result in cancellation of your access to the PR Academy without further notice.


5.1 Either party is free to cancel a subscription to the PR Academy at any time but if you cancel your subscription part way through an annual/monthly subscription period you are not entitled to a refund of any part of the fees for the remainder of that subscription period.  We may cancel your subscription if you fail to comply with these PR Academy Terms at any time.

5.2 If you wish to cancel your subscription at any time, you may do so via email to  You should allow up to 3 working days for cancellation to be processed.  Once you cancel your subscription, your access to the PR Academy will terminate and access to the PR Academy via our Site will cease and you will not be entitled to a refund of any part of the annual subscription fee.

5.3 You need to be aware that all emails sent from BlueBoo will have an option to unsubscribe from the relevant mailing list.  Please note clicking this link will remove you from our email list (so you do not receive emails from us in future) but will not cancel your subscription to the PR Academy.  You must email us direct to to cancel your subscription as detailed in paragraph 5.2 above.

5.4 The PR Academy is intended for business owners and entrepreneurs and not for individuals subscribing in their personal capacity and not as part of a business.  However, if we do agree that an individual may subscribe in such a capacity, then if you subscribe for the PR Academy over the telephone or via the internet you have a right to cancel your subscription.  If you do this, you must notify us within 7 days of your subscription for the PR Academy and we will then refund to you any sums you have already paid to us within 30 days.   If you do have a right to cancel as set out above and you wish to do this, you can contact us via email at or via our help line number on 01564 771 510.


Upon joining the  6 Week Publicity Challenge and/or Academy it may have been offered with a 100% Money Back Guarantee, if so please keep evidence of this along with the agreement terms and conditions that follow. This is valid for 6 months from date of purchase. Once you activate your 6 Week Publicity Challenge you will be sent each week a new training video, each week you will need to send back your homework as outlined within the week allocated to that training. You will submit your press release to us as outlined within the programme of which we will then distribute to up to 2000 targeted media contacts. You will also provide us with your top ten media contacts. Once completing the 6 week challenge in full and within the time scales outlined, if you then felt for any reason this did not work for you or you did not feel it was value you for money you can email and request a full refund. Please allow up to 5 working days for this to be processed.


6.1 Except as otherwise specified, the content of the PR Academy is owned by or licensed to us.  Your right to use the information or resources forming part of the PR Academy is limited as specified in paragraph 4 of these PR Academy Subscription Terms.

6.2 You should not make any use of contents of the information and resources included in the PR Academy except as permitted by these PR Academy Subscription Terms and the blueboo Website Terms of Use.

6.3 You agree to indemnify us and undertake to keep us indemnified against any and all liabilities, damages, losses, costs and expenses (including reasonable legal expenses and amounts paid in settlement of legal claims) arising directly or indirectly out of any breach by you of the provisions of these PR Academy Subscription Terms, including (without limitation) any infringement of any person’s intellectual property rights.


7.1 We make the information and resources in the PR Academy available to you in good faith to help you build your expertise and understanding of PR and what is required in dealing with and responding to media enquiries and opportunities.

7.2 You are solely responsible for any decision you make or action you take as a result of the resources and information made available as part of the PR Academy and the outcome of any such action you take and we cannot accept any responsibility for any specific outcome arising from your use of the information and resources made available as part of the PR Academy.


8.1 To the extent permitted by applicable law and subject to paragraph 8.3 below, we exclude all liability (whether arising in contract, tort, breach of statutory duty or otherwise) which we may otherwise have to you as a result of:

8.1.1 any error or inaccuracies in any information or resources within or accessed via the PR Academy;

8.1.2 the unavailability of our PR Academy for whatsoever reason; or

8.1.3 the information and resources made available as part of the PR Academy.

8.2 We do not exclude or limit our liability for death or personal injury arising from our negligence, for any fraud or fraudulent misrepresentation made by us in relation to the PR Academy or for any other statutory rights which are not capable of being excluded as a matter of law.

8.3 Subject to paragraph 8.2 and 8.4, our maximum aggregate liability under or in connection with the provision of PR Academy whether such liability arises in contract, tort (including negligence) or otherwise, shall in no circumstances exceed one and a half times the total subscription payments received by blueboo under these PR Academy Terms in the 12 months immediately preceding the event giving rise to the liability.

8.4 Subject to paragraph 8.2, under no circumstances shall we be liable to you for any loss or damage suffered (including, without limitation, indirect, consequential or special loss or damage) arising from your use of the PR Academy (including the information and resources made available as part of the PR Academy).

8.5 Except as set out in these PR Academy Terms, any condition, warranty, representation or other term which might otherwise be implied or incorporated into these terms, whether by statute, common law or otherwise, are excluded to the extent that this is permitted by law.  However, nothing in these terms shall operate to prejudice any mandatory statutory requirement or any statutory right you may have.


9.1 We reserve the right to alter the presentation and/or format of the PR Academy at any time.
9.2 We may also make changes to the PR Academy service on reasonable notice.


10.1 If any of these terms of use are found unlawful, void, or for any reason unenforceable, then that provision will be considered severable from the remaining PR Academy Terms and will not affect the validity and enforceability of the remaining provisions.

10.2 In the event that we fail to exercise any right or remedy contained herein, this shall not be interpreted as a waiver of that right or remedy.

10.3 In the event of any conflict between these PR Academy Terms and any prior versions thereof, the provisions of these PR Academy Terms shall prevail unless it is expressly stated otherwise.

10.4 Nothing in these PR Academy Terms shall confer any rights upon any third party under the Contracts (Rights of Third Parties) Act 1999.


11.1 These PR Academy Terms are governed and construed in accordance with the laws of England and Wales.

11.2 In using the PR Academy you agree that the courts of England and Wales will have exclusive jurisdiction in relation to any dispute arising in relation to the PR Academy made available through it.